What is a Sitemap?
It is a list of pages that contains websites made accessible to users and crawlers. A sitemap can be any form which is mainly used as a planning tool for webpage or web design. This is very helpful to search engines and visitors in finding web pages on this web site.
There is an argument that site index is a more appropriate term other than sitemap. However web visitors associate sitemap and site index as the same. Site map provides a top down view of the site contents while site index provides the same content but in alphabetical arrangement.
Ranking of websites in search engines is very pertinent to business. Therefore, it is important to get the pages of your website indexed so you will be updated in the search results on search engines.
Some website owners don’t pay much attention in creating a sitemap since it requires a lot of time and effort. However here are the benefits of sitemap that will encourage you to apply it in your website:
1. Planning tool for web design
No matter how few paged your website is, it is always ideal to organize it. In this way, it will be easier for you to add more pages later on. This ensures that all your pages have relation to one another.
2. Sitemap guarantees that all your pages are visited
Search engines (google, yahoo, bing, etc) can easily visit the pages in your website if its arranged in a Sitemap. In this way, you could increase the ranking of your website which is good for your business.
3. Sitemap promotes a user friendly website
Ease of navigation is what interests your visitors to stay on your site. One way of creating easy navigation is by giving your visitors a heads up on what they are about to expect on your site. It will also provide them accessibility on other pages you have.
If you don’t have a sitemap, visitors may immediately leave your site, go back to search engine, and look for other information which your site already has.
4. Sitemap helps to build traffic in your website
Growing website needs frequent updating of sitemap. This will let your visitors know about the new content and will encourage them to return.
This is a plus for websites that are selling different products. This will let your customers know about your latest services and products by just updating your sitemap. It is also a way of taking care of your customers
5. Potential for Advertisements
Advertisers can easily determine where to position themselves on the different pages of your websites. And you know what that means, advertisements mean more income.
The time and effort you’re about to spend in maintaining the sitemap of your website are surely worth it. It provides a user friendly web environment that invites more visitors. It builds more traffic and encourages advertisers to invest on your webpage. And when people and advertisers are hooked in your website, these means more income for you.